The Best New Startups Of 2011

Simple wants to get rid of bank fees altogether and become a whole new mobile bank.

Simple wants to get rid of bank fees altogether and become a whole new mobile bank.

Founders: Alex Payne, Josh Reich and Shamir Karkal

Funding: Raised $10 million in August and has raised ~$13 million to date.

What it is: People keep their money in more than one place and they get charged a lot of money by every bank. Simple (formerly called BankSimple) wants to merge all accounts into one and do away with fees by splitting the net interest between all of the banks involved.

It’s partnering with Visa to create one, ultimate credit card that connects to all of its partner banks and 40,000 fee-free ATMs

It opened its beta a few weeks ago and will officially launch in 2012.

Lytro raised $50 million pre-launch to make the first “shoot now, focus later” camera

Lytro raised $50 million pre-launch to make the first

Image: Lytro

Founder: Dr. Ren Ng

Funding: $50 million from Andreessen Horowitz, Greylock Partners, NEA and K9 Ventures, and other angels

What it is: Lytro is the first light field camera that allows you to “shoot now and focus later.”

Here’s how it works: 1) Take a picture 2) Upload it 3) Click on a blurry section that you’d like to highlight 4) Watch the image instantly shift focus from 2D to 3D.

Zaarly launched at Startup Weekend LA earlier this year. It raised $14 million so anyone can hire a minion or sell things to neighbors

Zaarly launched at Startup Weekend LA earlier this year. It raised $14 million so anyone can hire a minion or sell things to neighbors

Ian Hunter, Bo Fishback and Eric Koester cofounded Zaarly

Image: Zaarly

Founders: Eric Koester, Bo Fishback, Ian Hunter

Funding: $1 million seed round, $14.1 million Series A from Kleiner Perkins Caufield & Byers and Sands Capital Ventures, Ashton Kutcher, SV Angel, CMEA, Venture51, Crunchfund, Mark Ecko, and Artists and Instigator

What it is: Zaarly is a local marketplace for real-time requests. Need chips at your party in five minutes? Find a neighbor on Zaarly who will do it now.

Turntable.fm raised $7 million this summer so users could DJ and listen to music in chat rooms with friends

Turntable.fm raised $7 million this summer so users could DJ and listen to music in chat rooms with friends

Founders: Seth Goldstein, Billy Chasen

Funding: $7 million led by Union Square Ventures

What it is: Turntable.fm is a way to listen to music online with groups of people. Users can join chat rooms and battle to become a DJ in a socially-integrated experience.

Oink is a new app from Digg founder Kevin Rose that already has 100,000 users.

Oink is a new app from Digg founder Kevin Rose that already has 100,000 users.

Founder: Kevin Rose

Funding: Parent company Milk raised $1.5 million from angel investors

What it is: Oink is a recommendation app that lets you rate items at the venues you visit, like hamburgers and coffees.

For more information, here’s a walkthrough of Oink.

General Assembly opened up a startup school in NYC earlier this year and it just announced another campus in London.

General Assembly opened up a startup school in NYC earlier this year and it just announced another campus in London.

Image: Dan Frommer, Business Insider

Founders: Adam Pritzker, Jake Schwartz, Brad Hargreaves, and Matt Brimer

Funding: $4.25 million plus other unattributed amounts from Yuri Milner and others

What it is: General Assembly is a school for entrepreneurs with courses taught by the community and cheap desks to rent office space.

The founders believe school is important but feel traditional universities aren’t training students to succeed in the 21st century.  Prtizker says General Assembly fills that void by focusing on collaboration and innovation instead of lectures.

“People always talk about Steve Jobs, Bill Gates and Mark Zuckerberg all dropping out [of university]. The reality is they all thought of those ideas in college,” Pritzker tells Financial Times.

Giftly is a way for anyone to buy a gift card to any store in the world, even ones that aren’t nearby.

Giftly is a way for anyone to buy a gift card to any store in the world, even ones that aren't nearby.

Founder: Tim Bentley

Funding: Giftly has a few million in funding; Thrive Capital and Dave Tisch are investors

What it is: Giftly offers a way for anyone to buy a gift card to any store in the world, even ones that aren’t nearby.

Gift cards are designed by the gifter and sent via email. The recipient opens the email and unlocks the payment when they’re in the store. Money (a refund for the purchase) is sent to his or her bank account.

For more on Giftly, check out our visit to its San Francisco office

GetAround is like Airbnb for cars. Rent your vehicles to neighbors when you’re not using them

GetAround is like Airbnb for cars. Rent your vehicles to neighbors when you're not using them

Founders: Elliot Kroo and Jessica Scorpio

Funding: $3.4 million from CrunchFund, Netflix founder Marc Randolph, Time Warner’s largest shareholder Vivi Nevo, Redpoint Ventures, and others.

What it is: Car rental service for you and your neighbors. Rent cars from each other instead of from Hertz.

Skillshare turns any place into a classroom and turns anyone into a teacher

Skillshare turns any place into a classroom and turns anyone into a teacher

Michael-Karnjanaprakorn, SkillShare cofounder

Founders: Mike Karnjanaprakorn and Malcolm Ong

Funding: $3.1 million round from Union Square Ventures and Spark Capital.

What it is: Skillshare is a way to learn anything from anyone. People post what they want to teach on Skillshare and then find a venue.  Other Skillshare users can sign up to attend the course and pay for tickets

Fab is a flash sales site for design and home decor. It launched six months ago and already has 1,000,000 registered users

Fab is a flash sales site for design and home decor. It launched six months ago and already has 1,000,000 registered users

Founders: Jason Goldberg and Bradford Shellhammer

Funding: $11.3 million to date; raised $7.7 million in August

What it is: Fab is a flash sales design and home decor site. It has scaled quickly with smart marketing and a viral invite scheme. The members-only site asks you to invite three friends before giving you access to its sales.

It sells really unique things too, like iPhone covers made from newspaper clippings.

Codecademy is a fun, easy way to learn basic JavaScript online

Codecademy is a fun, easy way to learn basic JavaScript online

Founders: Zach Sims and Ryan Bubinski

Funding: $2.5 million led by Union Square Ventures

What it is: An online programming tutorial. It’s an easy way to learn JavaScript, starting with the spelling of your name.

Sphero is a robotic ball that can be controlled by your phone

Sphero is a robotic ball that can be controlled by your phone

Founders: Adam Wilson and Ian Bernstein

Funding: Parent company Orbotix has raised $6 million

What it is: “It’s the size of a tennis ball with a little robot inside that can be guided around,” explains Foundry Group’s Brad Feld. “It’s fabulous for dogs and cats. Give it to an eight-year-old boy or girl and they won’t let go of it. You can imagine the military applications for something like that too.”

Chloe + Isabel turns all of its users into mini jewelry entrepreneurs

Chloe + Isabel turns all of its users into mini jewelry entrepreneurs

Chantel Waterbury is the foudner of Chloe + Isabel

Founders: Chantel Waterbury

Funding: $8.5 million Series A round led by General Catalyst Partners. First Round Capitaland other Chloe + Isabel seed investors participated.

What it is: Chloe + Isabel is a jewelry startup that turns each of its users into mini entrepreneurs.

Users are encouraged to sell the Chloe + Isabel jewelry lines to friends and at house parties. Chloe + Isabel designs and creates the jewelry, provides online training for its users/salespeople, gives them marketing tools and helps them build e-boutiques.

SoJo Studios is like Zynga for the real world; it partners with charities. Plant a tree in the game and you’ll plant a tree in real life.

SoJo Studios is like Zynga for the real world; it partners with charities. Plant a tree in the game and you'll plant a tree in real life.

Founder: Lincoln Brown

Funding: $8 million; Ellen DeGeneres is an investor; so is at least one other A-list celebrity.  Warner Brothers is affiliated with SoJo Studios; Ester Dyson and Dave Morinare on its advisory team.

What it is: SoJo stands for Social Joy. Brown’s mission is to get people to play online games that actually impact the real world. In Zynga’s games, users build fake farms and landscapes. In SoJo’s WeTopia, most actions have some sort of real world, charity-driven effect.

Instead of virtual currency, SoJo’s users earn Joy and they can spend it on projects like planting trees or giving schools clean water. Whenever Joy is spent on a project, SoJo gives one of its partnering charities money to accomplish the task, or a similar task, in real life.

Goodsie is one of the easiest, cheapest ways to create a good-looking e-commerce site

Founders: Jonathan Marcus, David Marcus, and Jack Zerby

Funding: $3 Million+ in funding led by Alex Zubillaga of the Rhone Group. Additional angel investors include Dave Morin of Path, David Tisch of TechStars, Vimeo founder Jake Lodwick, Joey Levin of Mindspark, and  John Foley of Barnes & Noble.

What it is: An incredibly easy to use e-commerce site. Goodsie makes setting up stores very similar to setting up WordPress blogs.

Users choose from multiple layout options, color pallets, background patterns, and typography without ever having to muck in code.

After writing about Goodsie’s launch, I tried the service myself. Within a week I shut down my Yahoo e-commerce site and switched to Goodsie instead. The site looks better and is much easier to manage now.

WeWork Labs is a startup incubator in New York City that houses more than 50 entrepreneurs.

WeWork Labs is a startup incubator in New York City that houses more than 50 entrepreneurs.

Founders: Matt Shampine, Jesse Middleton, and Adam Neumann

Funding: Backed by WeWork and some of its sponsors.

What it is: WeWork Labs is New York City’s newest stomping grounds for aspiring entrepreneurs.

For $250/month, founders and freelancers with backgrounds ranging from PR and marketing to IT and biz dev can rent desks. The founders hope sticking talented people in a room together for months at a time will lead to great new startups.

The Verge just launched and it’s already breaking tech news stories

The Verge just launched and it's already breaking tech news stories

Image: The Verge

Founders: Joshua Topolsky and Marty Moe in partnership with Vox Media and its CEO Jim Bankoff

Funding: Backed by Vox Media

What it is: The Verge is the newest, buzziest tech blog and it’s already breaking news.  “The Verge’s mission is to offer breaking news coverage and in-depth reporting, product information, and community content via a unified, modern platform.”

Kogeto Dot lets you shoot 360-degree videos with your iPhone

Kogeto Dot lets you shoot 360-degree videos with your iPhone

Image: Kogeto

Founders: Jeff Glasse and David Sosnow

Funding: Raised $120,514 on Kickstarter from 1,023 backers

What it is: Kogeto has been around for a little bit, but it launched it’s latest, coolest gadget, Kogeto Dot, this year.

Kogeto Dot lets iPhone users shoot 360 degree videos on their phones. It’s the ultimate (and smallest) panoramic camera.

iDoneThis is a productivity tool. It’s an email diary of daily activities.

iDoneThis is a productivity tool. It's an email diary of daily activities.

Walter Chen, Rodrigo Guzman and Jae Kwon cofounded iDoneThis.

Image: iDoneThis

Date Founded: Went live January 3, 2011 but launched May 2011

Founder: Walter Chen, Rodrigo Guzman, and Jae Kwon

Concept: Everyday iDoneThis sends users an email asking what they accomplished. Users respond in a diary-like format; iDoneThis puts the information in a calendar so users can visualize their progress.

Location: San Francisco, CA

Funding: $20,000 from Angelpad

Why You Should Care: iDoneThis was founded in NYC startup incubator WeWorkLabs. It’s currently in Angelpad, a San Francisco incubator founded by ex-Googlers.

iDoneThis is popular among prominent entrepreneurs. Robert Scoble has also been tweeting about the startup. Foursquare’s Naveen Selvadurai and Alex Rainert use the product. Shawn Liu at Harvest and Cheryl Yeoh at Citypockets do too

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